About Analygo

We help teams make better decisions with data they can finally trust.

Analygo is a specialized analytics consultancy built for agencies and digital teams that need clarity, reliability, and outcomes — not dashboards that gather dust. We turn fragmented data into a clean, governed analytics foundation that powers every channel, every experiment, and every decision.

Analytics foundations engineered for long-term scale
Implementation, governance, and activation under one roof
Built for agencies and digital teams across the UK & EU

Hamza El Kharraz

Founder & CEO Analygo Labs

Most businesses don't suffer from a lack of data — they suffer from inconsistent tracking, missing context, and unreliable measurement that leads to the wrong decisions.
We've spent years fixing fragmented implementations across e-commerce, SaaS, and enterprise teams. We saw the same pattern repeat: great strategies built on unstable foundations.
Analygo was created to solve this. Our CORE methodology brings structure, governance, and long-term reliability to analytics, ensuring decisions are grounded in truth — not guesswork.

Mission, Vision & Values

Our commitment to raising the standard of digital analytics through precision, strong foundations, and transparency.

Our Mission

Raise the standard of digital analytics by building foundations that are accurate, governed, and designed to last—so teams can make decisions with confidence, not guesswork.

Our Vision

A world where marketing and product teams treat analytics as critical infrastructure: documented, testable, and reliable enough to drive strategy—not just reporting.

Precision

Every event, property, and mapping is intentional, documented, and tested.

Foundations First

We fix data at the source before layering dashboards, models, or quick wins on top.

Transparency

We explain trade-offs, document decisions, and hand over systems teams can own.

Our Approach

Timeline & Process

A proven delivery framework designed to remove ambiguity and accelerate analytics maturity.

Discovery & Audit

We start by evaluating the accuracy, compliance posture, and stability of your analytics stack across web, app, server-side, and marketing platforms.

Using our CORE scoring framework, we uncover hidden gaps and establish a measurable baseline that guides every decision moving forward.

Baseline Assessment

Evaluate tracking accuracy, consent posture, platform implementation, and measurement reliability.

Gap Identification

Identify misfires, missing events, schema inconsistencies, and privacy risks across your digital stack.

Roadmap & Deliverables

You receive a structured implementation roadmap outlining priorities, timelines, responsibilities, and expected outcomes across each phase.

This ensures full alignment early on—removing ambiguity and giving your team a transparent view of what success looks like.

Prioritization

Create a clear priority path based on impact, feasibility, and business goals.

Timeline Planning

Define structured phases with expected outcomes and measurable checkpoints.

Service Agreement & NDA

Once the roadmap is approved, we formalize the engagement through a service agreement that outlines scope, deliverables, and terms.

If needed, we also sign a mutual NDA to protect sensitive data, workflows, and business context.

This step ensures both sides have total clarity, legal protection, and a shared understanding of responsibilities before implementation begins.

Scope Clarity

Ensure both sides are aligned on deliverables, expectations, and responsibilities.

Protection

Sign required agreements (MSA, SOW, NDA) to safeguard data, workflows, and intellectual property.

CORE Framework Implementation

We implement our standardized analytics operating model designed to scale maturity and reliability across four phases:

Collect

Stabilize and harden your tracking foundation, ensuring compliant, durable, and fully validated data collection.

Organize

Unify your data into governed schemas, warehouses, or pipelines that create a single source of truth for your business.

Refine

Standardize, clean, and reconcile datasets to eliminate inconsistencies and unlock trustworthy attribution and reporting.

Expose

Activate your refined data through dashboards, audience sync, automation, modeling, and cross-channel insights.

Handover & Training

We provide complete documentation, governance guidelines, and technical references built for long-term sustainability.

Your team receives hands-on training so they can confidently maintain, scale, and adapt the system without external dependency.

Documentation

Deliver full technical documentation, schema references, and governance guidelines.

Team Enablement

Train your team to operate, maintain, and evolve the system confidently.

Optional Ongoing Retainer

For teams seeking long-term reliability, we offer an optional retainer to help maintain and optimize your analytics infrastructure.

Support may include tracking reliability checks, server-side GTM management, consent audits, warehouse optimization, and strategic experimentation.

Proactive Monitoring

Continuously ensure tracking stability, consent compliance, and platform reliability.

Continuous Optimization

Refine pipelines, improve attribution, and support experimentation initiatives.

1/6

We start by evaluating the accuracy, compliance posture, and stability of your analytics stack across web, app, server-side, and marketing platforms.

Using our CORE scoring framework, we uncover hidden gaps and establish a measurable baseline that guides every decision moving forward.

Baseline Assessment

Evaluate tracking accuracy, consent posture, platform implementation, and measurement reliability.

Gap Identification

Identify misfires, missing events, schema inconsistencies, and privacy risks across your digital stack.

Ready to Begin?

Get Started Today

See how the CORE framework can transform your analytics foundation.

Get Your Custom Quote

No commitment required — we respond within 24 hours.