Consent management is a major topic in the digital analytics space. The focus on privacy is only going to increase as we transition from the days of the wild west to the internet.
Google’s consent mode is now required to use Google Ads (Google Analytics may be next on the list, who knows!), Other vendors like Piwik Pro have their own approach to privacy, which we will explore In this article.
Why You Need A Consent Manager?
A consent manager is a vital part of the data tracking process. Without it, you can not manage consent preferences on your website.
Manage consent preferences
This is the main role of a CMP. A cookie banner is necessary to allow the user to control what we can collect.
Store Consent choices
Having a record of your user’s consent choices is necessary to protect your company in case of a regulatory audit.
Send signals to control tags
Let’s say a user opts-out of tracking. The CMP will send a signal to the tag manager to stop certain tags from working or limit what information they can collect in case of advanced consent mode, for example.
What is Piwik Consent Manager?
A lot of people recognize Piwik pro as an analytics tool, but it’s more of a combination of multiple solutions: tag management, analytics, and consent management.
This means that you can manage consent settings directly via Piwik’s interface.
Access Consent Manager in Piwik Pro
Important: Should you use Piwik Pro’s Consent Manager with GTM?
How To Configure Piwik Pro Consent Manager
Configuring the consent manager is pretty straight forward if you already have a running Piwik Pro account.
Browse to Menu > Administration > Select your website > Privacy. check the “Ask visitors for consent” option.
Customize your pop-up
1. Add Privacy policy page
Having a policy page is essential. To link your pop-up to a policy page, go to Consent manager > Consent forms > Edit.
Add a Link to your privacy policy text
Click on save and debug setup
Everything is working as expected. Next we will test a tag that sends clicks information to Piwik pro to see if it’s executing according to users consent choices.
2. Configure consent settings
If you want to display your cookie banner only in certain regions like EU for example, you can do this via the consent section.
Access Consent settings in Piwik Pro
3. Test Consent manager setup
We have the following tag, that sends an event each time the user clicks on “Lets Talk”.
Let’s see what happens when we deny tracking.
As you can see the tag “Let’s Talk” is not firing because opted out of tracking.
Final words on Piwik pro Consent Manager
Overall, Piwik consent manager offers a decent solution to manage users privacy choices. The tool can be very convenient if you don’t need to implement Consent mode v2 (you don’t use Google Ads).
On the other hand, you are probably better off with another CMP if you need to use Google Ads which requires consent mode. If you need to know more about this topic, you can check out our free guide below.
